Who we are

Paragon Shading Direct is operated by Paragon Shading Ltd. Paragon Shading Ltd is responsible for the personal information described in this privacy policy.

Personal information we may collect

The information we collect depends on how you interact with us.

It may include:

• your name;
• telephone number and email address;
• billing and delivery addresses;
• account login and account information;
• company name, business details and VAT information where relevant;
• order and transaction information;
• products, dimensions, options and specifications associated with an order;
• project, room and window references that you choose to provide;
• photographs, drawings or other files you send to us;
• correspondence with us by email, telephone, messaging service or other contact method;
• delivery and collection information;
• information about your device, browser and use of the website where collected through permitted cookies or similar technologies; and
• other information you choose to provide when contacting us.

How we collect information

We may receive personal information directly from you when you:

• contact us with an enquiry;
• telephone or message us;
• create or use an online account;
• apply for trade access;
• configure or purchase a product;
• make a payment;
• arrange delivery or collection;
• send photographs or project information; or
• contact us regarding an existing order or product.

Some technical information may also be collected automatically when you use the website, for example information required for website security, shopping basket functionality or cookies you have permitted.

How we use personal information

We use personal information where necessary to operate Paragon Shading Direct and provide our products and services.

Our lawful bases for using personal information

Data protection law requires us to have a lawful basis for using personal information. Depending on the purpose, we may rely on:

• Contract — where the information is needed to take steps at your request before entering into a contract, or to fulfil an order or other contract with you.
• Legal obligation — where we need to keep or use information to comply with applicable law, tax, accounting or regulatory requirements.
• Legitimate interests — where necessary for reasonable business purposes such as customer service, administration, security, fraud prevention, resolving disputes and improving our service, provided those interests are not overridden by your rights and interests.
• Consent — where we specifically ask for your permission, for example for certain optional cookies or marketing where consent is the appropriate basis.

Enquiries, photographs and project information

When you ask for product or technical assistance, you may choose to send us photographs, drawings, dimensions, descriptions of the property or other project information.

We use this information to understand the enquiry and provide relevant assistance.

Orders and payments

When you place an order, we use the information supplied to process the purchase, manufacture the selected products, arrange carriage or collection and provide subsequent customer support.

Payment information may be processed by the payment provider made available at checkout.

Where card payments are handled by a third-party payment provider, we do not need your full card number in order to administer the order. We may receive transaction information such as payment status, amount, reference and related payment details.

Trade customers

If you apply for trade access, we may collect information such as your company name, business contact information, VAT details where applicable, the nature of your business and information relevant to assessing the application.

Where a business account contains information about individual employees, directors or representatives, that information remains personal information and is handled in accordance with this policy.

Who we may share information with

We only share information where reasonably necessary for the purpose for which it is being used.

Depending on the circumstances, this may include:

• manufacturers and suppliers involved in fulfilling your order;
• carriers, freight providers and delivery businesses;
• payment and banking providers;
• website hosting, email, communications and IT service providers;
• professional advisers such as accountants, insurers, solicitors or other advisers where necessary;
• service providers helping us operate our business or support customers; and
• regulators, public authorities or law enforcement bodies where disclosure is required or permitted by law.

We expect service providers handling personal information on our behalf to protect it appropriately and only use it for authorised purposes.

Processing outside the United Kingdom

Some technology or service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps intended to ensure that an appropriate level of protection is in place as required by applicable UK data protection law.

This may include relying on an approved adequacy arrangement or contractual safeguards where appropriate.

How long we keep information

We do not aim to keep personal information indefinitely. Retention depends on why the information was collected and whether we need to retain it for contractual, warranty, accounting, tax, legal or dispute-resolution purposes.

Marketing communications

Where we send marketing communications, we will do so in accordance with applicable privacy and electronic marketing rules.

Where consent is required, marketing will only be sent where the appropriate consent has been obtained.

You can ask us to stop sending marketing communications at any time. Stopping marketing does not prevent us from contacting you where necessary about an enquiry, account, order, delivery, warranty or other service matter.

Cookies and similar technologies

Our website may use cookies and similar technologies to provide essential functions such as security, account features and shopping basket functionality.

Where non-essential cookies are used, for example certain analytics or marketing technologies, they should only be activated where the required permission has been obtained.

More information will be available in our Cookie Policy .

Keeping information secure

We take reasonable technical and organisational measures intended to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

No online service can guarantee absolute security. You should also protect your account credentials and contact us if you believe your account or personal information may have been compromised.

Your data protection rights

Depending on the circumstances and the lawful basis being used, UK data protection law may give you rights including:

• the right to be informed about how your personal information is used;
• the right to request access to your personal information;
• the right to request correction of inaccurate or incomplete information;
• the right to request deletion of personal information in certain circumstances;
• the right to request restriction of processing in certain circumstances;
• the right to object to certain uses of your information, including direct marketing;
• the right to data portability where the legal requirements for that right apply; and
• the right to withdraw consent where we are relying on consent.

These rights are not all absolute and may depend on the circumstances.

To make a privacy request, contact: info@paragonshading.co.uk .

We may need to confirm your identity before disclosing or changing personal information.

Privacy questions and complaints

If you are concerned about how we have handled your personal information, please contact us first so that we can investigate the matter.

Email: info@paragonshading.co.uk

You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority for data protection.

Changes to this privacy policy

We may update this privacy policy where our services, legal requirements or the way we use personal information changes.

The latest version will be published on this page and the date at the top will show when it was last updated.